To promote one2free’s Game Box we hijacked a criminally misused media channel – the Facebook status update – and created branded content people actually wanted.
We found a loophole in the way status updates work in Facebook, and were able to trick Facebook into allowing playable games in a simple status update.
A world first, pulling it off brought gaming to people in a place where they would never expect it, and had never seen it before.
It even got a thumbs up from Facebook who loved the way we bent the rules to add additional fun to the platform.