Working closely with the Senior IWC team we designed and created a new digital medium for the flagship IWC store. A innocuous watch mirror that instantly becomes a movement tracking experience using and exploring the IWC watch on your wrist.
With the IWC watch as your point of exploration guests can explore all the features and history behind each of the IWC watch and experience the legacy of each. Guests can also instantly swap watch face configurations and leather band styles.
We also design and built an IWC Collection app that allowed all IWC watch customers and owners to see their full set of watches, a cloud based online warranty and Helpdesk function to create a true concierge system for users all around the world.
Creating a seamless and surprising experience in a premium and luxury brand and environment that not only offered a great point of sale moment but also worked in tandem with the purchasing system, allowing people to purchase instantly through the mirror interface and accompanying app.