Creation of an interactive sales tool that allows customers to customise their car, using options that are readily available in the dealership.
Featuring a touch screen with NFC reader connected to a video wall displaying a live rendered 3D model of a customised car.
Interactivity was done using a touch screen to interact with the interface and an NFC reader to apply physical swatches to customise the car.
Solution currently deployed in 12 dealerships in China and 16 more are in the pipeline for 2015.