We kick-started Tommy Hilfiger’s foray into the Greater China market by managing their social media communications and creating their social content.
We created entirely new forms of social media conversations and activities from their existing American assets reinterpreted creativity into ideas that would appeal strongly to the Chinese market.
From conversational topics to branded content we completed engineered their communication to their consumers over the social media platform Weibo.
We also created a unique website for their fall campaign allowing users to explore, discover and then share elements hidden throughout the site. Designed for both desktop and mobile.