CREATIVE EXPERIENCE
Executive Creative Director | THE SPINIFEX GROUP (17-PRESENT) Leading and contributing to a range of projects from digitally driven immersive engagements to large display works of animation and art. Working with a team of skilled animators and programmers to create compelling stories and visuals to work in hand with technical installations and surfaces both big and small. With a strong focus on user engagement and experience to create true moments of magic and brand engagement.
Regional Creative Director | Executive Creative Director, IMAGINATION (13-PRESENT)
Leading the creative team across all digital installations and creations as well as driving a deeper integration of physical and digital by heading up all experiences - both digital and/or physical. With a focus on craft, lasting digital creations and a seamless combination of physical and digital we work on big international clients such as GE, Huawei, Ford and many others.
Creative Director, TBWA HONG KONG (11-13)
Creative Director on both ATL & BTL, integrating both traditional creative thinking and digital creativity to the Greater China market to help brands amplify business opportunities and instill greater confidence with international clients making the most of the Greater China market.
Creative Director, TBWA/TEQUILA | AGENCY.COM (07-11)
Leading a home grown skilled team of creatives and development people across various detail campaigns and experiences. Working closely with the accounts team to manage clients and projects and ensure quality creative and maximise team output. Involved in strategising, developing and pitching projects in both new business and TBWA integrated projects as well as regularly involved in TBWA top line brainstorming and creative efforts.
Multimedia Director for OgilvyOne (05-07)
Creative Direction, Art Direction and Interactive design across various projects. Soon becoming the Interactive Lead to ensure that interactive projects were produced to a high standard bearing in mind important usability aspects such as file size, usability, functionality, and emotional response.