The GE Innovation Engine is the ever-present brain within the GE Innovation Centre. It is a dynamic online aggregator that visually represents what areas of innovation are trending globally and allows visitors to connect to and download countless academic resources such as the GE Patent Library, the Predix Developer assets, stylus articles and other academic journals.
Visitors instantly connect to the Innovation Engine and all of it's resources as soon as they enter the lab space via iBeacon proximity detection and their assigned tablet. Articles and other documents can be saved directly to the tablet as well as to the visitors personal online GE aggregator page.
Project launching soon.
The idea behind the Wrangler Mileage app is that social media has robbed us of our ability to discover new things. Crowd-sourced reviews, recommendations and news streams mediate every experience, creating what Wrangler calls a “culture of disadventure.” The app encourages exploration by turning the map of a user’s surroundings into a grid that can be unlocked, piece by piece, when a new area is visited. Each time part of the grid is unlocked, data specific to the experience—the location, weather, time, land formations and altitude—are combined by a unique algorithm that generates a Wrangler Mileage number. By tracking a user’s travels over time, the app is able to recognize when an experience is new, and gives customized badges to reward adventurers for doing things they haven’t done before, like being out late on the night of a full moon or climbing high into a mountainous region.
As part of Social Media Week, TBWA's Digital Arts Network threw a party which combined social media, RFID technology and alcohol to great success. Each party goer was assigned a random cocktail ingredient when they had logged in via Facebook. To claim a free drink, at least two cocktail ingredients were needed, one of which had to be alcoholic. The odd concoctions were shared automatically on Facebook.
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An Interactive Wayfinder with a bespoke UX that was specifically designed to communication directions for a 43 story building with an incredible amount of contacts that also links with the building's lift system for efficiency.
In an effort to break the confines of a standard screen ratio the system includes two 4K screens fit perfectly and housed behind thick darkened touch glass to create a tall and interactive surface that doubled as an emergnecy communication system.
Creation & design of the building Atrium hanging screen and innovation area digital touch points.
A huge atrium screen that runs a realtime feed of GE infographics and data from around the global GE network.
The GE Turkey Innovation Centre was the combination of multiple skills over the course of a year putting together the ultimate creative build. A place for the next generation of creative minds to come up with the big ideas that will make the world a better place.
We strategically structured the experience so that half the centre was focused on a narrative that would education and challenge the audience while the second half was designed to take everything learned and experienced in the first half and challenge visitor sot start prototyping and ideating on real world solutions.
Project launching soon.
Creation of an interactive sales tool that allows customers to customise their car, using options that are readily available in the dealership.
Featuring a touch screen with NFC reader connected to a video wall displaying a live rendered 3D model of a customised car.
Interactivity was done using a touch screen to interact with the interface and an NFC reader to apply physical swatches to customise the car.
Solution currently deployed in 12 dealerships in China and 16 more are in the pipeline for 2015.
An integrated digital design solution that brought together various digital mediums together into one seamless system. From the design and build of the web and mobile facing portals to the design of the in-mall digital directory all the executions where managed from the same cms interface. Allowing the client to swiftly add and change stores and format with all interfaces instantly reflecting the change as well as an intelligent map and directory highlighting the path to all stores.
My own creative space 'noise' featuring imported designer tshirts, creative books and toys right in the middle of Sanlitun Beijing.
We designed the shop interior and ran the shop as a side project to our full time jobs back when Beijing was young and exciting.
Trusted Creative on business communication films and animations.
It’s not easy being a Chinese teen. Parents and study dictate their lives making their everyday world routine, restrictive, dull and predictable. They are told what to do, where to go, what to think and most importantly that their opinions and aspirations and are always irrelevant and wrong.
But what if teens were actually right? What if the teens take on the world around them was actually a better way to view the world and a better way to survive this dull and routine existence? Skittles mission was to let consumers share their own views on the world around them.
The Skittles ‘Twist The World’ platform was created so teens could say exactly what they wanted by sharing their own insights and philosophies on the world around them. These user-generated wisdoms were instantly sharable in multiple ways across the social networking portal Ren Ren as status updates, posts, messages and custom wallpapers. We took the best user generated wisdoms and then used them as the advertising for the Skittles brand on banners and forums letting consumers become the advocates and voice for the Skittles brand.
We also let teens submit their ideas of how the world should be twisted with Skittles and turned the winning ideas into viral videos that were seeded across the video sharing portal Tuduo.
Finally, we spread the fun and engagement time by totally revamping the site and activities during Halloween with a super creepy twisted takeover and again at Christmas with a twisted Santa theme, activities and viral video.
Skittles proved that letting your audience think and speak for themselves and the brand is far more powerful than simply telling your audience what to think…
Letting consumers challenge the routine world around them and empowering them to speak and share their imagination and creativity reflected the Skittles attitude and helped show that the average Chinese teen may not be so average after all.
Two of the largest and most successful online campaigns for McDonalds and China.
To promote one2free’s Game Box we hijacked a criminally misused media channel – the Facebook status update – and created branded content people actually wanted.
We found a loophole in the way status updates work in Facebook, and were able to trick Facebook into allowing playable games in a simple status update.
A world first, pulling it off brought gaming to people in a place where they would never expect it, and had never seen it before.
It even got a thumbs up from Facebook who loved the way we bent the rules to add additional fun to the platform.
We kick-started Tommy Hilfiger’s foray into the Greater China market by managing their social media communications and creating their social content.
We created entirely new forms of social media conversations and activities from their existing American assets reinterpreted creativity into ideas that would appeal strongly to the Chinese market.
From conversational topics to branded content we completed engineered their communication to their consumers over the social media platform Weibo.
We also created a unique website for their fall campaign allowing users to explore, discover and then share elements hidden throughout the site. Designed for both desktop and mobile.
Years of online and social media driven campaigns driven created, art directed and managed into life.
From online experiences to user generated content to animated pieces I have ideated and produced a large variety of creative campaigns.